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Crafting Flavor Since 1992

The Baja Story

The Baja Story

Baja was started in 1992 by owner/executive chef Dr. Jeff Mogalian. Having grown up in Southern California and surfing and eating in Baja California, he fell in love with Coastal Mexican cuisine. Moving to Northern California it was hard to find coastal Mexican and impossible to find the beloved Fish Tacos. So what’s a chef supposed to do? Open the freshest, tastiest, most authentic Baja-style Mexican restaurant on Piedmont Ave and 30+ years later continue the tradition with award winning food.

The Baja Essence

The Baja Philosophy

The Baja Philosophy
We, at Baja Taqueria, believe in a simple formula; serve fresh, innovative, delicious healthy food prepared daily. Create a fun and clean environment that our customers enjoy. Honor our staff in keeping a respectable living wage and fun environment to work in. Have in impact on important environment and social concerns.

Our Food

Our Food
Our food is prepared fresh daily with the best, freshest ingredients available. We strive to be innovative as well as delicious. We were the first Fish Tacos and Lobster Burrito in the Bay Area, and he first International Wrap in the East Bay. Our “staples” are organic and that will continue to increase. We make our salsas daily, cook our meats and fish to order, and prepare other items throughout the day in order to maintain freshness. We will customize any order to our customers exact needs.

Our Environment

Our Environment
Baja offers a colorful, fun environment for the community, emphasizing cleanliness and safety. As an Oakland Green Certified Business, we’re committed to the environment. Our unique wall art showcases rock-and-roll and global collectibles. For over 28 years, our nationally recognized “Bluegrass Taco Jam” has been a Saturday night favorite. Since 1992, our friendly, knowledgeable staff—many with us for 5-10 years—has been dedicated to providing exceptional service.

Our Commitment

Our Commitment
We promise to continue to give you the awesome service you have come to expect from us, day in and day out. To make sure you are fully satisfied with your experience at Baja every time you come in through our doors. We promise to keep caring about the things you care about and lastly, we promise to continue to make your day a little bit better one smile at a time.

A Relaxed, Friendly Atmosphere at Baja Taqueria

Here’s a sneak peek of the items our customers can’t stop talking about